White rum doesn't have to be boring and Chairman’s Reserve proves it. Born in the heart of Saint Lucia, this expression rewrites what a clear rum can be. It brings together heritage pot still intensity and column still smoothness in one crystal clear pour, offering more flavor and soul than you’d expect from a bottle without color.

Chairman's Reserve White Rum 70cl
Brand: Chairman’s Reserve | Category: White Rum | ABV: 40% | Origin: Saint Lucia | Vol: 700ml

Tasting Profile
Nose: Bright, grassy, and tropical, like freshly crushed sugarcane with a hint of green banana and citrus oils.
Palate: Creamy yet crisp, offering flavors of coconut water, white pepper, and a trace of ripe pineapple, all layered over a soft cane base.
Finish: Clean and dry with a herbal snap and gentle spice that lingers just long enough to make you reach for another sip.

Production Details
This rum is a blend of both pot and column still distillates, aged briefly in oak, then filtered to remove color while preserving flavor. It’s a deliberate choice that gives you a white rum with body, depth, and authenticity, perfect for cocktails or sipping.

Perfect For
Great for bright, classic rum cocktails, think Daiquiris, Mojitos, or a refreshing rum Collins. It’s also the kind of bottle to keep chilled for an unexpected neat pour that surprises with flavor.

Expert Notes
Bartenders around the world value Chairman’s White for its structure and complexity. It’s often called the “thinking drinker’s white rum”, vibrant, balanced, and never just a mixer.

Customer Reviews
"Honestly better than some aged rums. Smooth but with real punch."   Gino
"I use it in everything from Daiquiris to Piña Coladas, it holds its own."   Leah
"Tastes clean, fresh, and doesn’t get lost in cocktails. Totally underrated."   Robbie

Interesting Fact
Though it’s crystal clear, this rum is aged for a short time in oak barrels before filtration, giving it more depth than your average white rum.

Serving Suggestions
Shake it hard in a Daiquiri with fresh lime and simple syrup, or try it in a Ti’ Punch with just cane syrup and lime zest. If sipping neat, chill it first to let the tropical notes shine.

Distillery Background
Chairman’s Reserve is produced by Saint Lucia Distillers, nestled near the Roseau Valley. The distillery blends pot and column still rums to create balance and complexity, and its lineup proudly represents the island’s rich, volcanic character and artisanal tradition.