Few spirits carry the same timeless allure as Campari, Italy’s iconic bitter aperitivo. Created in 1860 by Gaspare Campari in Novara, this vivid red liqueur has become a symbol of Italian sophistication, bold, stylish, and unapologetically unique. Loved across generations for its distinctive bitterness and deep herbal complexity, Campari is more than a drink, it’s the essence of La Dolce Vita, served in a glass.

Product Details:

Brand: Campari | Category: Bitter Italian Liqueur | ABV: 25% | Origin: Italy (Milan) | Volume: 700ml

Tasting Profile:

Nose: Aromatic and complex, with notes of bitter orange, cherry, herbs, and subtle spice.
Palate: Bold and bittersweet. Layers of orange peel, clove, and rhubarb unfold, balanced by delicate herbal and floral undertones. The texture is silky, with a lingering bitterness that awakens the palate.
Finish: Dry, lingering, and beautifully balanced, clean bitterness tempered by citrus sweetness.

Production Details:

Campari’s recipe remains a closely guarded secret, known to only a handful of people. It’s believed to include a blend of over 60 natural ingredients, herbs, spices, fruits, and roots, infused in alcohol and water, then sweetened to perfection. Its signature crimson hue and distinctive flavor have remained unchanged for over 160 years, maintaining Campari’s legacy as the defining Italian aperitivo.

Perfect For:

Essential in iconic cocktails such as the Negroni, Americano, and Campari Spritz. Perfect as an aperitif over ice with soda or prosecco, or simply with a twist of orange for a refreshing, stylish serve.

Expert Notes:

Bartenders and critics alike praise Campari as “the heartbeat of the modern cocktail world.” Its unmistakable flavor and balance of sweetness and bitterness have made it an indispensable component in both classic and contemporary mixology.

Customer Reviews:

“The Negroni doesn’t exist without Campari, it’s timeless.”   Matteo B.
“Bitter, elegant, and absolutely essential for any bar.”   Sarah K.
“Italian style in liquid form, bold, balanced, unforgettable.”   Daniel P.

Interesting Fact:

Campari’s legendary red color was once derived from natural cochineal dye, made from crushed insects, a traditional method that gave it its deep hue. Today, the color comes from plant-based alternatives, preserving its brilliance while keeping the formula modern and ethical.

Serving Suggestions:

• Classic Negroni: 30ml Campari, 30ml gin, 30ml sweet vermouth — stir over ice and garnish with orange peel.

• Campari Spritz: 60ml prosecco, 45ml Campari, top with soda water and garnish with an orange slice.

• For a simple aperitivo, serve Campari over ice with a splash of soda and a fresh orange wedge.

Distillery Background:

Founded in 1860, Campari Group has grown from a small Milanese bar to one of the world’s leading spirits houses. The original spirit was inspired by Gaspare Campari’s experiments with herbal infusions and fruit peels. Today, Campari remains a global icon of Italian culture, a drink that bridges tradition and modernity, always served with unmistakable style.