Jack Daniel’s Old No. 7 is a whisky that feels like stepping into an American legend. Born in Lynchburg over a century ago, it carries the warmth of Tennessee charcoal mellowing and the character of a brand that shaped the world’s taste for smooth sipping whiskey. Opening the bottle feels like joining a long-running story, one shared in barns, back porches, neon bars, and quiet nights everywhere.

Jack Daniel's Old No. 7 Tennessee Whisky 70cl with FREE Jack Daniel's Tote Bag
Brand: Jack Daniel’s | Category: Tennessee Whiskey | ABV: 40% | Origin: Tennessee, USA | Volume: 70cl

Tasting Profile
Nose: Sweet and inviting. Notes of caramel, vanilla, toasted oak, and warm corn grain drift upward with that signature JD softness.
Palate: Smooth, mellow, and gently smoky. Flavors of brown sugar, vanilla bean, light charcoal, ripe banana, and toasted wood unfold with classic Tennessee warmth.
Finish: Clean, sweet, and easygoing. Caramel, light spice, and soft oak fade slowly, simple, iconic, unmistakable.

Production Details
Old No. 7 is famously charcoal mellowed drop by drop through ten feet of sugar maple charcoal, a process called the Lincoln County Process. This slow filtering gives it its signature smooth finish before aging in new American oak barrels hand-charred at the distillery. Every bottle reflects time, tradition, and the steady patience of Tennessee craftsmanship.

Perfect For
Everyday sipping, relaxed nights, gifting, parties, highballs, and classic whiskey cocktails. Perfect for anyone who loves smooth American whiskey with heritage and character.

Expert Notes
Experts recognize Old No. 7 for its consistency, mixability, and iconic flavor profile. It remains one of the world’s most beloved whiskies thanks to its balance of sweetness, mellow spice, and approachable depth.

Customer Reviews
"Classic JD. Smooth, sweet, and always dependable."
"Perfect for cocktails or just over ice. Never disappoints."
"Love the tote bag. Great bonus for a timeless whiskey."

Interesting Fact
Jack Daniel’s is produced in a dry county, you can buy the bottle at the distillery, but you can’t legally order a drink there.

Serving Suggestions
Enjoy neat, on the rocks, or with a splash of soda. For a clean, refreshing serve, pour over a large ice cube and let the charcoal-mellowed sweetness shine. Makes a perfect Old Fashioned or Lynchburg Lemonade.

Distillery Background
Founded in 1866, Jack Daniel’s is officially registered as America’s oldest distillery. Located in Lynchburg, Tennessee, the distillery still uses its original iron-free spring water source and follows Jack’s own methods of mellowing and barrel aging. Old No. 7 remains the foundation of the brand, smooth, sweet, and unmistakably Jack.